Rick Norris, CFA
Chief Financial Officer
Rick Norris brings decades of experience in finance, investing, mergers and acquisitions, and building businesses to AgaveLuz – along with a longtime passion for tequila.
Before joining AgaveLuz, Rick Norris worked on more than 300 mergers and acquisitions, including during his time in the Mergers & Acquisitions division of Bank of New York Mellon. Seeing hundreds of businesses from the inside gave him a firsthand understanding of what drives sustainable growth, creates lasting value, and separates a great business from an ordinary one.
Today, Rick brings that experience to AgaveLuz as Chief Financial Officer, helping shape the financial strategy behind the brand as it expands distribution, enters new markets, and grows from an emerging tequila company into a nationally recognized brand.
Rick is also the founder of Blue Chip Macro, an investment management and business advisory firm that helps business owners build stronger, more valuable companies.
But his connection to AgaveLuz goes well beyond finance. A longtime tequila collector and enthusiast, Rick has spent years developing an appreciation for the craftsmanship, history, and culture behind exceptional tequila.
AgaveLuz gives him the opportunity to bring those worlds together – helping build an exceptional tequila brand while supporting a mission he believes in: making a meaningful difference for animal rescue with every bottle sold.
