Agaveluz Humane Society Donation

How AgaveLuz Supports Animal Welfare

At AgaveLuz, we believe in crafting more than just premium organic tequila—we’re committed to making a meaningful impact on animal welfare. Through our partnerships with organizations like Hearts Alive Village, Sierra Pacific Furbabies, Last Chance for Animals, Spay4LA, and the Humane Society’s Pets for Life program, every bottle of AgaveLuz contributes to a brighter future for animals in need.

This is not a vague promise – it’s a clear and direct support to a cause we deeply care about.

AgaveLuz Supports Hearts Alive Village Animal Rescue in Las Vegas 

AgaveLuz Organic Tequila is proud to support Hearts Alive Village, a Las Vegas–based animal rescue and community outreach organization committed to keeping pets safe, healthy, and out of shelters. 

 Every time a bottle of AgaveLuz is purchased in Las Vegas, a portion of proceeds goes directly to Hearts Alive Village to help fund rescue operations, medical care, pet food assistance for low-income families, and community education programs that keep pets with the people who love them. 

Why We Support Hearts Alive Village 

Hearts Alive Village doesn’t just rescue animals — they keep families together. From saving dogs and cats at risk of euthanasia to providing free food and veterinary support to struggling pet owners, their mission is rooted in compassion, prevention, and community. Their values mirror our own: kindness, integrity, and using business as a force for good.

“Las Vegas has welcomed AgaveLuz with open arms — and we want to give back to the community in a meaningful way. Supporting Hearts Alive Village means helping real families, real animals, and making sure love has a chance to win.” 

— Pamela Maria De La Luz, Founder of AgaveLuz Organic Tequila

Helping restart a lifesaving rescue program 

 AgaveLuz Organic Tequila is honored to support Sierra Pacific Furbabies, a volunteer-run rescue organization dedicated to saving abandoned and vulnerable animals across California. 

 When we learned their trap-and-release program for stray and feral cats had been paused due to lack of funding, we stepped in to help bring it back. This program provides spay/neuter care, medical treatment, food and safe recovery — preventing suffering and reducing overpopulation in a humane and compassionate way. 

A Visit From the Heart 

Founder Pamela Maria De La Luz and the AgaveLuz team traveled to Riverside, California to personally visit Sierra Pacific Furbabies, deliver their donation, and spend time with the animals and rescuers. They met with David Loop and his team, witnessed the work being done behind the scenes, and offered ongoing support to help keep this vital program alive. 

 “When you look into the eyes of an animal who has been rescued, you understand why this work matters. We don’t just make tequila — we use our voice and our platform to help those who can’t speak for themselves.” 

— Pamela Maria De La Luz, Founder of AgaveLuz Organic Tequila 

Why We Chose Them 

Sierra Pacific Furbabies doesn’t turn its back on difficult cases. They rescue seniors, animals with medical needs, and those who would otherwise be forgotten. Their compassion, transparency, and hands-on dedication reflect the values we hold at AgaveLuz — purity, kindness, and responsibility.

The Mission of Pets for Life

Humane World for Animals Pets for Life program in Los Angeles is dedicated to saving the lives of animals by providing essential services and resources to pets and their owners in underserved communities. PFL takes a comprehensive, long-term approach to addressing the inequity in and lack of access to pet resources people experience through door-to-door community outreach and pet owner support services.

By providing free veterinary care, supplies, services, and information to pet owners, the program builds trust and positive relationships within the communities that are served as opposed to staying on the periphery.

To address the systemic challenges people and pets living in poverty face, PFL focuses on three distinct but intersecting areas:

• Direct Care: The PFL team provides free pet services and information to pet owners in the most underserved communities of Los Angeles and Philadelphia on a daily basis. These established core markets are also where PFL refines best practices and serves as training grounds for local organizations to learn how to implement PFL in their own communities, dramatically increasing collective impact.
• Training and Mentorship: A dedicated PFL mentorship team delivers in-depth guidance and support to local organizations around the country and to the veterinary community, ensuring they have the necessary tools and knowledge to take ownership over their own community outreach program. PFL emphasizes understanding the impact of systemic poverty on pet ownership, effective outreach strategies, and long-term program sustainability.
• Policy and Enforcement Reform: Acting as a catalyst for institutional solutions, PFL advances the national conversation among animal control, law enforcement, and policymakers on shifting from punitive approaches to more inclusive, support-based community engagement models. Driven by social justice, PFL addresses institutional discrimination and oppression that perpetuate the inequity far too many people experience.

Since its inception, Pets for Life has helped over 100,000 pets, ensuring they receive the care and attention they deserve.